There’s something that I fundamentally don’t understand about Article 13.
It doesn’t simply protect copyrighted content, it will also absolutely impact the bottom line of these big businesses too. This is how I see it.
Here’s my current fandom:
How did I get into Kingsman? Was it because I saw a trailer for it on TV and thought, “Hey, I should see that.”
Nope. It was via online fandom content almost two years after Kingsman: The Secret Service was released. I never would’ve given it the time of day if not for gifsets and fanfic that I saw and read before I’d even seen the movie. But I saw those things first, so the movie then caught my interest, and I watched it. Legally. I ended up purchasing movie tickets for the sequel, I bought the movies on Blu-ray, I bought some official Kingsman merchandise (don’t judge me), and I even spent a little money on one of the official Kingsman mobile games (like 20 dolla, and I’m not proud of it).
I spend a significant part of my online time interacting in the orbit of the Kingsman fandom. I look forward to the third movie (the actual third movie, not this weird prequel thing…ugh). I will actively spend money on the movie and probably some official merchandise when it’s released too. I also have an interest in the actors from the movie and legally seek out their other work (even Robin Hood, haaaa). Meaning I intend to SPEND MONEY on things related to Kingsman because fandom content keeps my interest going long beyond its official release. Fandom content is often what will catch my interest in the first place.
My fandom before Kingsman?
When I got into Marvel/Captain America, how do you think that happened?
Did I see trailers before other movies? TV commercials? Was it because of people I knew in real life who enjoyed it? Nope. I rarely see any promotional material for things because I don’t normally take in content in the traditional way (the same as most other Millennials and Gen Z, I’d wager). I knew of them, obviously, because they’re insanely popular. But I didn’t give a shit.
I didn’t give a lick about Marvel and it wasn’t until I saw some fan commentary and gifsets on Tumblr/in fan spaces of Captain America: The Winter Soldier that I was like, “Oooh, this sounds interesting. I need to watch this.”
And I watched it. Legally. And I bought it. Legally. And I went out and legally watched everything else Marvel. I bought legal/licensed Marvel merchandise. I bought Marvel comics, ffs. Do you think I cared about comics before that? At this point, I’ve probably spent a good few hundred dollars on Marvel related content. Probably closer to $1000 than $100. And that’s mild compared to some people!
Do you think I would’ve done any of that if I hadn’t first seen fan created content that technically uses copyrighted material?
I sure the fuck would not. I would’ve gone on not caring about it at all.
My point is, Article 13 is so fucking short-sighted. Fandom and creative content made by people not associated with these businesses often makes or breaks that content. How many people do you think got into Marvel the same way I did? How many millions of dollars have people spent on Marvel related merchandise because fandom content fostered their interest way beyond “See it in the movie theatre, then go home and forget about it?”
Here’s another example for the other end of the spectrum:
Avatar. The James Cameron movie. It made $2.7 billion at the box office worldwide. That’s nice. But does anyone really give a shit about it? I’ve never seen it. Don’t have any desire to see it or the supposed upcoming sequels. The only online content I see about it? Mocks it. There is no fandom.
To compare fandoms on Ao3:
No one gives a shit. No one is looking for Avatar. Maybe the sequels will do well, I’m not a psychic. I have no idea. But my point is, there is no longevity there. No one is looking for official Avatar merchandise. No one is creating works about it that keeps interest going years after it was released. And continued interest means continued profit.
So Avatar did really, really well at the box office. Exceptionally well. And then?
Are people buying Avatar clothing? Books? Mugs, tchotchkes, spending thousands of dollars to meet the cast and creators at conventions? Special editions of the movies? Collector’s items?
Google “Avatar pop” and what do you think comes up? Pop! figures for the Avatar movie? Nope. There aren’t any. Are there Pop! figures for Avatar: The Last Airbender, which has a healthy online fandom presence? Yep.
Supernatural is an excellent example as well. A small show on a struggling network. Isn’t it on season 247 at this point? What do you think helped it last as long as it has? All that sweet network promo? The A-List status of its stars (hahahaha)?
HAAAAA! NO! It’s the fucking fan content! All the fanvids, fanfic, artwork, gifsets, commentary, discussions, meta, and beyond. All those creations get seen by hundreds, thousands of people who may have never heard of it before. But it’s that kind of content that sparks an interest. If you’re in that fandom, think of the coolest piece of art (or the best fanfic), that’s what inspires people to seek something out. That’s what cultivates an interest for years, including purchasing god knows what for god knows how much money. Terribly photoshopped ~official~ promo pictures and a couple commercials ain’t gonna do it.
Does the below image make me go “LOL WHAT? wats happening? wats going on? wat is this????”
Ya. Dark, morbid, funny. Sounds interesting…
Does the below official image make me go, “Oooh, gotta watch whatever that is!”
It sure the fuck does not. Sorry Jensen Ackles, you’re good looking and all, but nah. Can’t say I have any interest in whatever that is. WHY ARE YOU IN A CAGE? WHAT IS THAT CHAIN FOR? help me i’m scared
ANYWAY. Which content style above is going to inspire and cultivate enough of a longterm interest that people are willing to buy board games, clothing, jewelry, DVD sets, magazines, go to conventions, buy god knows what else, and spread the word about the show? For over a decade? It ain’t the second picture, I can tell you that much.
Fan content creates new fans and cultivates longterm interest which earns big businesses more money.
That is one of many reasons why Article 13 is shit. For fan content creators and for big business. It’s not a threat to the big business bottom line, it’s free promotion.
I BEG YOU. DO NOT SCROLL PAST THIS.
Need the EU’s Directive on Copyright
Article 13 explained to you or a friend in a different way you might get? READ OP’s post now and pass it on!
I mean… what keeps a fandom like Supernatural alive constantly throughout 14 seasons?
Fic, art, gifs, meta, and a thriving fandom that creates this community. This is the community that drives people to buy all the official merch, to support the charity events run by the actors, to spent big bucks on official conventions, and keeps people engaged with the show. Would a fandom like this have any hope of surviving without the fan-created content? If we were forbidden from creating this family online?
Yeah, this is important. Article 13 MUST NOT happen.
me thinkin abt how perry the platypus is Often referred to as an egg laying mammal, even in his theme song:
Not to forget when Candace was in his body she was able to sweat milk.
considering everyone in the family was totally accepting of the fact he could lay an egg, everyone in the family thus is aware of and loves their trans platypus
There’s also a scene where a professional platypus hunter makes mention of the venomous spurs of the male platypus—as i recall, Doofenshmirtz is surprised, and questions Perry about it, only to get a shrug in response and no indication that Perry has spurs in the first place….
Mackenzie. 15. Montana. Indie music. Welcome to a special part of my mind. I’m white but I identify as Spanish/Walgreens gift card. Sherlock. I follow back 🌸flower child🌸
so in 2010 i made a facebook event for my birthday party for this year, because i thought “haha wouldnt that be funny, 2018 is forever away!”. but now it is 2018, and my birthday is in 2 days.
people have been building the hype for the past 8 years
and now im stressed cause i gotta deliver, i had 8 years to make plans and i procrastinated to the last minute. time makes fools of us all
The big day came and went. I knew I had to do something special so I turned the party into a SURPRISE MURDER MYSTERY! It’s long so check my twitter post for the whole thing but here are the highlights:
At 10:48pm, I called everyone into my room. There had been a murder, and
everybody was a suspect. Next to the body was a gun, and the party
goers were quick to find the red fingerprints on it
They found red fingerprints on a balloon and popped it to find a receipt for gum inside. Someone had been passing out gum all night, however they claimed someone else gave them the gum first.
the argument was going nowhere so we contacted the victims spirit. she led us to the REAL murder weapon: a 100% very real bottle of poison. my roommate claimed he saw someone earlier with that bottle, but before he could tell us…
the power went out! and when it came back on…
my roommate had been murdered! following the clues, we tracked down the true culprit to the bathroom, where he was trying to escape through the window
with the murder successfully solved, the party goers were treated to this congratulatory message on the wall to forever commemorate their success. the other prize was that they didnt have to listen to my fake Savannah accent anymore
I’m telling you, go to the twitter page and read the whole thing. It’s worth it
A Glitch Named Anti 